Branson Missouri

July 3rd 2015

Branson Missouri is the town I grew up in. I have seen the town prosper and recently digress into a struggling music city. The lakes and the landing are bringing in the dough, but the shows are suffering. I think the reason is a changing economy and different generations wants. We have changed our show, but shows in Branson are a dime a dozen. People do not know the good shows from the bad. It all boils down to the cheapest tickets. People come to our show that know the history and appreciate what we stand for. That does not make up for the new generation's views on Branson as a whole. It is harder to market to the younger generations now. Being the first show in Branson does not pack the house like it used to. Do not get me wrong, we still hold our own. The problem is that there are over 100 shows now in Branson. Many who sell tickets through outlets who price them at half the cost of other shows. The ticket outlets have had a huge impact on the situation in the town. People are going to go to a show that they can get the whole family in for the price of 2 people at others. Are you really making more money letting 2 people in for the price of 1? No, but it takes people away from the quality shows in my view. I do not know how to fix it. Branson has changed in the last 10 years exponentially. The key is to advertise while maintaining the reputation of value for the show. It is a tricky problem indeed. The Baldknobbers just need to produce a quality show that makes memories for the whole family. So they will come back over and over again while educating the public on the importance of shows that make quality product. I am sure Branson will change in the future and we just need to push through this problem.

337 words